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Financial News

Apr 2013 Financial News

Rapid True Value boosts Mandeville store

Apr 29, 2013

Rapid True Value recently unveiled its newly refurbished Mandeville store in a move to enhance the shopping experience for its customers in central Jamaica.

As Andrea Coy, CEO of Hardware & Lumber, its parent company explained, "In order to remain relevant for the customers, we have to refresh our stores from time to time. We have a plan where, three years ago, we refurbished the Lane Kingston store. We did the Montego Bay store and Mandeville store was done last November. We can remain relevant and improve the shopping experience for our customers most importantly," she said.

positive response

Coy said the response from the customers for the newlook store have been positive. "Fantastic. The response from the customers has been great," she disclosed. "We see the improvement in the performance of the store as well, and that has been the case for all the stores we have improved on"

Don Wehby, chief executive officer of GraceKennedy Limited, owners Hardware & Lumber, said GraceKennedy has invested heavily in the town of Mandeville.

"Mandeville is for the GraceKennedy Group a very important area," Wehby explained. "We have been here with Rapid and Sheffield from 1998 and in 2003 we moved over to this location."

Wehby added, "We have stepped up our investment in other areas of the group with First Global Bank here and doing very well, as are Hi-Lo Supermarket and Jamaica International Insurance company. We are actually working on a loyalty card for the GaceKennedy Group, where, when you do business with any of our companies, you get loyalty points or reward system so you get bigger discounts when you shop at True Value or Hi-Lo."

The points system will be launched in a few months.

Sharon Chin-Tai branch manager of Mandeville True Value said they now have a wider variety of items for their customers. "We have upgraded the store's range of products keeping them modern. We intend to continue process of renewing our stocks at all times."


Source:
Dave Lindo, Gleaner Writer
Jamaica Gleaner
Monday April 29, 2013

http://jamaica-gleaner.com/gleaner/20130429/lead/lead93.html